Fresh Start & New Beginnings 2009

What IS possible in the upcoming months? This is the BIG question on many minds. I know you've been thinking about what you will do differently in 2009. If you are anything like me, you have been acting on some of those thoughts. I've been thinking what IS possible in the new year...not only for Connectworks but my clients as well.

I thought I'd share my focus with you for the new year.

1. I want to get on top of the social networking phenomenon. This medium is advancing so quickly staying on top of how to use it can be impossible for busy people like you and I. Here are a couple of things I am doing to save time and increase effectiveness. Depending on your business, you may want to do the same.
   a.) Use a blog aggregator. I finally started using the Google Reader a few weeks ago and have been thrilled to get all my favorite blogs coming into one place for quick review. I'd been hearing about this service for a few years but had no idea how to get started. I decided to figure it out. Go to Google. Create an account if you don't already have one. It's fre*e. Pull down the menu and select Reader. It is fairly self directed from there. This is a great way to keep up with what's new without having to take the time to cruise the web. Visit my blog for some other great resources.
   b.) Find one or two social networking sites you feel like you can participate in. If you've been waiting to dip your toe in this medium, get started with LinkedIn. Develop your profile and network. Use the Q & A. Submit articles. Schedule time each day (and stick to it) to browse those sites and build relationships. Networking on line is still about the relationship but has the added benefit of increasing your visibility on the web.
   I want to do what works. Like you, I find the time for trial and error is past.
   
2. I joined a new marketing mastermind team last month with Bernadette Doyle of Client Magnets. In her monthly call last week I was reminded of some key principles in creating change. Read the core principles in my blog.
   a.) Over the holiday I've invested in sales training, workshop & teleseminar development and internet marketing. Looking ahead these are areas of mastery that will serve me in 2009. What about you? What would serve you to master or work with a mentor the upcoming months?
   
3. I want work to be easier. When what I do loses its appeal it boils down to one thing. Inefficient systems have created a backlog of task that are not my favorites but have to be done. You know what I'm talking about. I've already started investing in infrastructure and support to create systems to keep in touch, better serve, and deliver more value to clients in 2009. Any systems of your own you need to tune up?
   
4. I want to serve others better. This is what gets me out of bed every day. I intend to make choices in 2009 which allow me to do more and with greater impact. What about you? Do you know what motivates you? Are you in a market niche that allows you do tap into that energy? If not, look for opportunities to engage that vital part of your inner driver.

Close the door on 2008 and look ahead to the unknown 2009 and understand...the basic principles of business still apply. Stop doing things that don't get you results and take you out of your core strength areas. Your unique selling proposition will always be in what you do well because you are you. Open the doors to what is possible in 2009 by bringing your best self forward.

Here is to more YOU in 2009!

Happy Networking.

Social Networking for Busy People - It's a crazy world out there!

I've been talking about social networking for busy people for many months now...the problem is this: I, like you, have a crazy full calendar already and adding time to keep up with all the sites and new mediums can be overwhelming.

After hosting a panel for the Beaverton Chamber of Commerce in December I was encouraged again to invest time researching how to help my readership of busy people use these outlets for business development, branding, and increased visibility. Watch the video - we really get started about 3 minutes in

Even though I had a million things to do in December...I actually took the time over the holidays to figure out how to decide where to show up from those who know and implement tools (recommended by those who know) that make keeping up online easier for those of us time challenged. Do I have your interest yet?

• Twitter - Is it "tweeting" really the hot new thing? Take a few minutes a read these interesting perspectives.
  Fellow Biznik-ite Joe Hage's observations on his Twitter experiment and why YOU should Tweet.
  BusinessWeek talks about Twitter
  Barry Hurd, 123SocialMedia.com gives the best review of Twitter How-To's
  You can follow me on Twitter www.Twitter.com/kathienelson
  
• Keeping up with blogs. Hey, I know keeping up with my own blog takes time so how am I supposed to keep up with others I want to follow? It truly is a great way to keep up with trends in thoughts and ideas. I'd been hearing about aggregators for the last year or so but never had the time to figure them out...I decided to do so over the holiday. I am using Google Reader since I use Google more and more but others have been recommended as well.
  Fellow Biznik-ite Elge Premeau wrote an excellent article on How to Blog without Having a Blog and recommends her favorite, Bloglines.
  
• Keeping up with Social Networks (or even choosing what to add with all the invitations you get). I jumped into social networking many months ago to test and report back where and how to best use the medium for business development. I was expecting a very straightforward process with easy to report results. Guess what...it was not straightforward due to the nature of the medium. The audience (us) is constantly morphing the medium by our use and new providers join the race all the time. It can be a little maddening for those of us who like to learn things once and move on!
  Article on Social Networking Strategy
  Excellent Article on What You Need to Know Today about Social Media by Barry Hurd, 123 Social Media
  Article on Ways to Get Involved with Social Media in 2009 for those just jumping in

Hey, I am a slow adapter of technology or tools until proven they are a good investment of time. I think Social Networking and all that it entails is here to stay. It can be crazy but start by managing the time and how to best use to meet your goal to make the difference for you.

• For Social Networking Newbies - I encourage you to browse around. Ask your peers how they use their social networks. Best case, find a blog you like that provides truly helpful information and subscribe!


• For those of you who are Portland, OR based I am anchoring a series for the Beaverton Chamber of Commerce of "How-to" classes on the 2nd Wednesday monthly. In addition to learning social networking strategy you will hear from experts on Linked In, Twitter, Facebook, & Plaxo in a computer classroom setting. I hope to see you there! Easy registration here.

If you have favorite Social Networking blogs, sites, or articles please share with us!

Happy Networking!

Networking Makes the World Small

I had the unexpected pleasure this week of encountering several women who are part of my social network in a far away place, Dallas, Texas.

Imagine the feeling of seeing someone you’ve been watching online, read their articles and regularly read their newsletter…but have never met in person.

I found myself this past week, walking through the eWomen Network tradeshow when I caught a glimpse of a familiar profile. You should know I came to this event knowing only one person, my mother. (But that is another story.) Surprised to find someone I might know, I touched the woman’s arm to get a better look and discovered Nancy Juetten of Main Street Media Savvy from Seattle in her signature blue dress.

Again, I had never met her in person, only seen her online. Based on the content of her website, articles on Biznik and e-newsletter, I refer clients to her fairly regularly so you can imagine my surprise to meeting her in person.

Later that weekend, I found Nancy in a huddle with some women from Seattle and met Marcia Brixey, author of The Money Therapist and Lori Richardson of Score More Sales. Again, both only online acquaintances, we had a chance throughout the weekend to connect and learn more about each others goals and specialty.

After this experience, I am challenged to pick up the phone and call those I follow online. Better yet, if they are within proximity, I will travel to where they are. I am confident the alliances we began this weekend through the extended personal connection will pay off for all.

The small world phenomenon is rampant in the Portland Metro area leading me to state my belief that in this town there are only three degrees of separation rather than six but this is my first out of state scenario.

What about you? Have you experienced the small world outcome of great networking? Tell us more!

Reality Sucks When Networking Doesn't Work

I overheard a conversation this past week at a networking event between two business professionals. The comment that drove this post was "None of my networking in business organizations paid off". (I always cringe when I hear that.) The woman continued to share what did work for her; social networking, specifically "meet-up"s. Her profession? Interior Design. His profession? Realtor.

This sounded like a brilliant conclusion. If you are trying to meet consumers who will buy interior design, they are not typically at business networking events AND unless you are networking at "partner rich" events (i.e. Realtors, contractors, window coverings, etc.) you will not likely make as many quality connections. There is nothing more frustrating than attending networking with the hope of making good connections and walking away empty handed.

It made me wonder, are we simply swallowing the "how-to's" hook, line and sinker without evaluating our own business model, personality, sales style, and target audience? I hope not! Here are a couple of things to think about as you personalize your networking efforts.

If you are networking for lead generation and getting less than desired results, ask yourself:
1. Is it the group? Not rich enough in prospects, partners or opportunties? Are you fishing in the wrong pond?
2. Is it you? Are you not asking the right questions, engaging the right people, and following up?

If you've invested dollars in membership and time in an organization, be sure to evaluate the above. Before jumping ship, make sure it isn't you. If it is, you will take your troubles to the next organization.

Suggestions for face to face social networking
http://www.meetin.com/
http://www.meetup.com/
http://www.biznik.com/

Google "meet up" and your city. Happy Networking!

Ramping Up Online Networking

I’ve decided to tackle networking online or “social networking.” I’ve been waiting in the wings for someone to figure it all out and showcase how this rapidly evolving medium can help me and my clients, the small business owner, save time, money, and increase impact. But that hasn’t happened yet so I figured it was time to throw my hat in the ring.

Over the last 18 months I’ve been invited to join many networks and personally have growing networks on Linked In, Biznik, and Plaxo Pulse. My sons use Facebook and MySpace. Others in my network use Naymz and Mamasource. Until recently I had not yet seen clearly how these mediums could impact sales, leads, and partnerships.

It’s taken me a while to come around to the idea that social networking might not be a waste of time. My initial skepticism seemed to be supported when I asked the people in my network who were using online social networking how it was working for them. They were as stumped as I was about how to use it to reach their business goals. Hmmm. Made me think. Is this a good investment of time?

Then I was contacted by people who found me through the network and wanted to sell me something. Oooh. That really didn’t sit well. Each time this happened it confirmed my belief that this whole social networking thing could be handled as poorly as networking in person. As a matter of fact, the only viable application I saw in social networking was for job seekers who were able to make connections that helped them learn more about the companies they were applying to and get introductions to key people within the organization.

However, I am beginning to change my mind. While sharing my online networking frustrations with a colleague, Elge Premeau, The eMarketing Strategist, she said “Kathie, you wouldn’t go to a networking event, stand in the corner of the room the whole time and then complain afterwards about how it didn’t work. So why are you doing it online? You teach people how to strategically network in person so take the same approach online.” My belief is that people do business (online or off) with those they know, like and trust. I am confident the fundamental principles that make for successful face-to-face networking are the same for online social networking.

A few weeks ago, I met the co-founders of Biznik, a social networking site I’ve been participating if for the last six months, and had a lively discussion about the correlations between face-to-face networking and online networking. I believe Biznik is going to be a major player in changing the face of online networking in a highly practical way! Biznik is unique. It’s highly targeted to independent professionals and combines an active online community, article publication, resources, and local face-to-face networking events. Is Biznik for everyone? No. But it has shown me how social networking can effectively about build relationships online.

So, now that I’ve got a grasp on how online social networking can be used as a strategic marketing activity, I’m going to write a brief, highly targeted, ebook on the topic. It will describe how to choose social networking sites, how to create an effective online profile and how to use social networking sites to build relationships with potential clients and strategic partners.I want to include plenty of real world examples which is where I need your help. I’m asking people in my network to share their stories about how they’ve used social networking and what they’ve gotten from the experience. Here’s what I’d like to know:

• Do you participate in social networking sites? If so, which ones?
• How much time would you estimate you spend weekly communicating, maintaining, and updating your online networks?
• What type of successes have you found through your use of online networking?

If you take the time to add your comments below, I’ll send you a complimentary copy of my ebook on social networking when it’s done.